How The Seed Card Company uses your personal information.

Protecting your data, privacy and personal information are very important to us here at The Seed Card Company Ltd., and we ensure that we respect all relevant regulations to make sure that your data is secure. This privacy policy outlines what personal data we collect from you, how it is used in the processing of your order and how your personal information is stored and shared. Please read this privacy policy carefully to understand the types of personal information we collect from you and your rights in relation to the personal data you provide to us.

Who is responsible for handling your personal information?

The Seed Card Company Ltd. is responsible for the use and protection of your personal information. You can contact us about the use of your personal information by email via support@theseedcardcompany.com

 

What personal information does The Seed Card Company collect?

To process your orders and to serve your requirements, we collect your personal information under the following circumstances:

• When you create an account on our website

When you create an account, we will store the email address that you have provided as part of your log in details. Otherwise, the data we collect from you will depend on what information you provide within your personal account. If provided, we will store your name, address, telephone number, and how you came across our website. You can also choose whether or not you wish to receive newsletters and the latest offers from The Seed Card Company Ltd., and whether or not you wish to receive offers from third parties.

If you contact us by email with any questions about your stationery, we will keep a record of these emails and are able to delete your emails on request.

• When you submit an order on our website

As well as the data stored when creating an account, we will also keep a record of your payment history, but never the details of your payment cards and/or any other details on personal payment information. We will therefore, store the date and time of any transactions made, as well as the total amount paid. We will also keep a record of all the products that you have ordered from our website.

If you contact us by email we will keep a record of these conversations and are able to delete your emails on request.

• When you sign up to our newsletter without creating an account

You can provide us with your email address via our website to subscribe to our newsletters and latest offers. In this case, we will store your email address, solely for the purpose of sending you our electronic communications.

• When you participate in our giveaways on social media

If you participate in any of our giveaways on our social media platforms, then we will ask you to provide us with your email address so that we can contact you in the event that you are chosen as our winner. In the case of a physical prize, we will also ask for your postal address. Your email and postal addresses will not be used for any other purpose.

In the event of a competition or giveaway, we may also ask you whether or not you wish to receive our newsletter. If you decide to opt into our newsletter, we will store your email address, solely for the purpose of sending you our electronic communications.

• Why does The Seed Card Company collect your personal information?

Depending on the above scenarios, we will use your personal information in order to:

• Manage your online account.

• Process your orders, including payment, delivery and any future returns.

• Communicate with you about your order.

• Send you our newsletters and offers.

• Under what authority, does The Seed Card Company Ltd. collect and use your personal information?

Use of personal information under UK data protection laws must be justified under one of a number of legal grounds. Your personal data is required to fulfil our contract with you, as it is used to manage your account, process your orders and generally manage our relationship with you.

We also process your personal data in relation to our newsletters & offers, where you have consented to receive this email communication. We use your personal information as part of our legitimate interest to send you information concerning our products similar to the ones that you have previously ordered from us.

 

Newsletters and external partnerships

• Newsletters

We periodically send newsletters to all email addresses and individuals/businesses who have subscribed to receive our latest news and offers. Only those who have subscribed to our newsletter directly on our website will be sent newsletters.

We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you. All you need to do is click the unsubscribe link.

Under no circumstances will a newsletter be sent to someone who has not specifically asked to receive our news and offers via our website or at one of our events.

• External Partnerships

In order to promote our products and services, we often form partnerships with external brands. During these partnerships, none of your personal data will be transmitted to our external partners. Instead, each partner will diffuse news of this partnership separately to those who have opted into their own marketing communications.

We will never sell your personal data to third-parties.

• To whom is your personal data transmitted?

Internal Users at The Seed Card Company Ltd.

Your personal data is accessible only to The Seed Card Company Ltd. employees who look after accounting, the sending of newsletters and those who process your orders. More generally, your personal information can be accessed by all those who will be involved in the management of our relationship with you.

Certain elements of your personal data can also be accessed by our subcontractors listed below, who may be involved in the management of your payment, in the processing of your orders and the sending of our newsletters.

• Third-parties

We share your personal information with third parties to help us use your personal data as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site.

You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We use Facebook's Conversions API as well as the Facebook pixel. Data is shared using your web browser and from Shopify's servers, and is sent directly to Facebook's servers. Data sent from server to server can't be blocked by browser-based ad blockers. Your personal information is used to match users on Facebook's network. The information collected using this setting includes your name, location, email address, and phone number, as well as your browsing behaviour in your online store.

We work with multiple external subcontractors, who we trust with some of your personal data, with the aim of being able to meet your needs. We ensure that our partners respect the required legislation on managing your data and keeping it protected. Here is a list of our partners, with information about which elements of your personal data they store or process. You can consult their privacy policies on their websites, using the links provided.

Shopify – first name and surname, address, email address & payment.

Intricate Creations Ltd. – first name and surname, address, email address, telephone number.

Brown Fox Ltd T/A Leeming Brothers Fine Stationery – first name and surname, address, email address, telephone number.

Accountants – first name and surname, address, email address, telephone number, payment.

Notonthehighstreet.com - first name and surname, address, email address, telephone number, payment.

Klaviyo - first name and surname, address, email address, telephone number, payment.

Parcel Force/Royal Mail - first name and surname, address, email address, telephone number.

• How long we retain your personal data

We will hold the above information for as long as is necessary in order to provide you with the services, deal with any specific issues that may raise, or otherwise as is required by law or any relevant regulatory body. Once your account is terminated or deactivated, we shall delete the personal data relating to your account within 30 days. If your account is inactive for 18 months, we may contact you to see if you would like us to keep it open or deactivate it.

Some personal data may need to be retained for longer than this to ensure The Seed Card Company Ltd. can comply with applicable laws and internal compliance procedures, including retaining your email address for marketing communication suppression if you have opted not to receive any further marketing.

• What are your rights in relation to the personal data we collect from you?

You can modify or delete your personal data at any time by accessing your online account. You can also ask us to delete your account and all of the personal data associated with it by emailing support@theseedcardcompany.com

Under the relevant data protection regulations, you also have the right to:

• Obtain confirmation as to whether or not your personal data is being processed, and, where that is the case, you can ask for your personal data to be rectified or deleted.

• Ask us to stop processing your personal data at any time.

• Unsubscribe from our newsletter, by clicking on the link provided in the emails. This will revoke your consent for us to use your email address for electronic communication about news and offers.

• Request a copy of all of your personal data which will be transmitted to another data controller in a structured format.

• Inform us of your specific instructions on the use of your personal data in the event of death; failing this, your heirs may assert their rights under the applicable law.

You can exercise any of these rights by contacting The Seed Card Company Ltd. on support@theseedcardcompany.com and by providing proof of your identity.  

We will not usually charge you when it comes to exercising any of the rights detailed above; however, if you make excessive or repeated requests, or ask for a copy of all of your personal data used by The Seed Card Company Ltd., we may ask you to pay a reasonable fee based on administrative costs.

You also have the right to lodge a complaint to a supervisory authority such as the Commission Nationale de l'informatique et des libertés, if you have legitimate concerns about the use of your personal data. We, however, encourage our customers to engage with us in the event they have any concerns or complaints.

• Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify users of these changes.

• Questions

Questions, comments and requests regarding this privacy policy are welcome and can be sent to support@theseedcardcompany.com